In the world of marketing collateral, every year brings a few new tools, trends, and technologies that marketers should know about. The 2021 Guide to Print and Digital Marketing Collateral gives an overview of the types of collateral that marketers are using to get results.
This article was originally published in NonProfit PRO.
To help you get the most from your outreach efforts, here’s a collection of five brochure copywriting breakthroughs. Gathered from nonprofit marketing pros, these tips can motivate your target market to give, give again, get involved — whatever you ultimately want them to do. Continue reading
Print embellishments help your marketing collateral deliver a more powerful message. But for many organizations, embellishments have been far too expensive to use. Fortunately, that’s changing. Below, we’ll describe four affordable print embellishments to elevate your collateral’s quality—and ultimately its effectiveness. Continue reading
A critical mistake organizations make with their brochure printing is they don’t think about how the brochure will be used until AFTER they design and print it. The following six usage scenarios explain why you must consider brochure usage BEFORE you go to print. Continue reading
When it comes to your marketing collateral, are you doing enough to engage people’s sense of touch? The research on sensory marketing says it’s more than a good idea. Evidence suggests it can be downright pivotal in generating results. Continue reading
You have a message to convey in your marketing. But how can you make that message stand out from the rest? How about by creating print collateral that literally stands out with texture? Continue reading
Marketing directors often wonder if print marketing is even relevant anymore. With so many high-tech digital marketing options, is it even worth the expense? According to several top marketers, it is. Continue reading
After almost three decades of stagnation, the price of paper has finally started to rise in 2018, and it’s taking a toll on marketers. Continue reading
This summer, Facebook did something that shocked marketing bloggers and publications around the world. The king of digital content platforms made a major investment into print marketing collateral when it launched a quarterly business magazine called Grow. Continue reading