In the world of marketing collateral, every year brings a few new tools, trends, and technologies that marketers should know about. The 2021 Guide to Print and Digital Marketing Collateral gives an overview of the types of collateral that marketers are using to get results.
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This article was originally published in NonProfit PRO.
To help you get the most from your outreach efforts, here’s a collection of five brochure copywriting breakthroughs. Gathered from nonprofit marketing pros, these tips can motivate your target market to give, give again, get involved — whatever you ultimately want them to do. Continue reading
As you can imagine, the COVID-19 pandemic is having a significant impact on the printing industry. But here at POV Solution, we’ve developed a strategy to create a win-win for our customers and for our dedicated staff who are itching to keep on printing. Continue reading
Print embellishments help your marketing collateral deliver a more powerful message. But for many organizations, embellishments have been far too expensive to use. Fortunately, that’s changing. Below, we’ll describe four affordable print embellishments to elevate your collateral’s quality—and ultimately its effectiveness. Continue reading
Trying to do more with less is a way of life for many nonprofits. That’s exactly why it’s so important to make the MOST of your marketing efforts. Below, we’ll examine 10 ways you could be dropping the ball on your marketing when it comes to …
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A critical mistake organizations make with their brochure printing is they don’t think about how the brochure will be used until AFTER they design and print it. The following six usage scenarios explain why you must consider brochure usage BEFORE you go to print. Continue reading
Conventional wisdom says to start planning seriously for your end-of-year fundraising in August—or even earlier! And there’s a reason for that: Anyone familiar with the process knows it takes a lot of coordinated time and effort. Continue reading
Are you basing your nonprofit marketing budget on trends and assumptions? You owe it to your donors, volunteers, employees, and mission to allocate your funds wisely. That’s why it’s critical to develop a strategic marketing plan based on internal metrics. Continue reading
When it comes to your marketing collateral, are you doing enough to engage people’s sense of touch? The research on sensory marketing says it’s more than a good idea. Evidence suggests it can be downright pivotal in generating results. Continue reading
We have a secret weapon at POV Solution. It allows us to take on daunting, labor-intensive assembly projects that a lot of businesses won’t go near. Continue reading